Happening Now: Austin’s SXSW Festival!


Entrepreneurs, movie buffs, and music lovers alike will all soon head to downtown Austin for the annual South by Southwest (SXSW) Festival. In addition to fans, keynote speakers and bands come from all across the nation to be a part of this now legendary event. This year’s keynotes include filmmaker J.J. Abrams as well as an unprecendented appearance by the POTUS himself, Barack Obama. While the festival is primarily known for it’s music + film events – there is more than meets the eye!

History. This uniquely Austin event was started back in 1987. It was a conference that would give guests a glimpse into the future of media. Nearly 30 years later, the event has grown significantly. While music has always been a huge draw, the heart of SXSW is to help creative people develop their careers by meeting others who also share a creative drive. Whether you are a start up looking for an investor, or a screenwriter looking for your big break – the possibilites are endless at SXSW.

Badges. If you are lucky enough to be able to purchase badges, you will want to check out http://schedule.sxsw.com/ and create your own rough schedule. Also go online to SX Social to see where your friends (or possible networking opportunities might be). There are alot of sessions and events, so the best way to make sure you don’t miss any would be to prioritize + plan!

Free Events. Remember  that not all of the events require badges to get in – free events during SXSW Interactive include SX Gaming, SX Create, The Dewey Awards, and The Job Market. Also, keep your eyes peeled on social media for other free events throughout the entire festival.

Dates. SXSW Interactive March 11-15, SXSW Film March 11-19, SXSW Music March 15-20, Register at:  http://www.sxsw.com/.

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